
About BaseGap
Too often, decisions about our cities, homes and community spaces overlook the everyday stories and emotions of the people who live there. We exist to change that, revealing the human side of urban life through research, storytelling and shared experience.

What is BaseGap About?
BaseGap is a research project focused on understanding the lived experiences of young adults (35 and under) and understanding how the places they live, work and play shape their wellbeing. We explore the everyday realities of city living: the challenges, the joys and the small details that often go unseen.
Through conversation, storytelling and cultural engagement, we are uncovering insights that (we hope) will help shape more inclusive, people led approaches to homes, spaces and cities.


Jade Morgan
BaseGap is led by:
Jade is a passionate advocate for creating spaces that inspire and motivate. With a background in Interior Architecture, Placemaking and Arts and Culture, she's dedicated over a decade to addressing social inequalities through her work in the private, charitable and cultural sectors.


